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Audio conferencing is a valuable tool for organization-wide meetings, Web based
training, and ad hoc meetings with potential students, customers, and vendors.
Many organizations use provider's conferencing services rather than those
available on their telephone systems for a variety of reasons including:
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To more easily manage high volumes of conference calls
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Easier conference call set-up for participants
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Declining costs to about 7¢ per minute, per participant depending on
volume discounts
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The desire to outsource conference call administration
Providers
Audio conferencing providers with the largest customer base are AT&T, Verizon
Communications, InterCall, MessageBank, and Choruscall.
On-demand conferences
The simplest, least costly, carrier provided conferences are those that users
set up on demand without reservations or operator assistance. In these
conferences, the conference leader tells participants the time of the
conference, the carrier's toll-free telephone number, and the code that each
participant dials after they reach the toll-free number.
Operator assisted, reservation based conferences
Operator assisted conferences are optimal for conferences of more than about
twenty participants. They require advance reservations, cost more than
on-demand calls, and offer additional features. They are often used for
investor updates, meetings with high-level executives such as executive boards
or trustees, and training seminars. A useful Web based feature provides
conference leaders indications on their computers of which participants have
joined the conference.
Billing
Billing errors are the most time consuming, painful part of administering
telecommunications services. Adequate customer services departments able to
spend time correcting billing errors are often more important then saving a few
pennies per minute. Most conferencing services provide paper based as well as
online bills. Online billing has the advantage of being more easily sorted by
for example, department, project, or accounting code.
Implementation and Training
Successful implementations depend on careful planning, vendor support, and
communications with users about important policies. For example, employees that
book conferences need to understand the need to notify carriers of
cancellations to avoid cancellation fees. Conferencing vendors offer training
online, via written instruction and in-person. Because of the cost, live
training is usually reserved for key administrators. If training details are
negotiated before signing a service contract, there is a lower likelihood of
inadequate training.
Ongoing administrative tasks
Large organizations need a method such as email notification to easily add and
delete users to eliminate liability for the cost of fraudulent calls by former
employees. Training new employees is an important way to ensure ongoing
employee satisfaction with the service. Some organizations have spare
instruction cards and participant codes so that they can efficiently provide
conferencing to new employees.
PBX bridges for in-house conferences
Another option is purchasing audio conferencing equipment (bridges). Bridges
enable employees to set up their own conferences of more than six or eight
people. Bridges can be in the form of cards within PBXs supporting six to eight
simultaneous calls or stand-a-lone devices. In-house solutions eliminate the
billing hassles but require in-house training materials and support.
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